Former Wales and British & Irish Lions captain Sam Warburton has joined Crowd Sports’ portfolio of podcast hosts.
The former rugby union player is working with Crowd Network’s creative director Tom Fordyce and head of sport Rob Roberts-Facey on a podcast aimed to launch in January 2023. Broadcast Sport spoke to Fordyce and Roberts-Facey about their approach with podcasts last month, which you can read here.
Crowd Sports, the sport division of Crowd Network, launched this month, and boasts Tour de France winner Geraint Thomas (The Geraint Thomas Cycling Club), golfing folk hero Andrew ‘Beef’ Johnston (Beef’s Golf Club) and former world boxing champ George Groves (The George Groves Boxing Club) in addition to Warburton.
Warburton’s podcast will see him explore leadership and high performance with big-name guests through the lens of sport.
Fordyce said: “It’s great to have Sam join us for the next stage of our expansion. With all that he has achieved in sport and the gift he has for taking us fans inside the elite world, he’s exactly in the Crowd Sports sweet spot.
“We’ve followed Sam’s development into an outstanding broadcaster and believe we’ve come up with the perfect concept to showcase his insights and expertise.
“This is a podcast for anyone who loves sport, but it’s about so much more – how we can get the best from ourselves, how we should deal with adversity, how we can bring out the best in those around us.
“As with all Crowd Sports shows, we will be building a community around Sam’s podcast, taking him to fresh audiences and establishing a long-term brand. Every aspect of the project has been fun and rewarding, which is exactly how a good podcast should be.”
Warburton added: “When Crowd came to me with this idea, I knew it was the one for me. Leadership is something which has always obsessed me, and to share my experiences with others has been both rewarding and fascinating.
“I knew of Crowd’s reputation from their other sports shows and their track record, and they’ve been fantastic to partner with. We can’t wait to release our show into the world.”
