New York-based Integral Ad Science, which has about a $US1.5 billion market capitalisation, operates in a similar market. Its specialty is digital advertising verification, and help 2000 brands, agencies and publishers activate and optimise their campaigns.
It looks to be a case of another offshore suitor swooping on a bombed-out Australian tech stock, similar to ELMO Software, Nearmap and Nitro Software.
Adveritas shares are down 39 per cent this year and 47 per cent in the past 12 months.
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